Archive for December, 2008
Disconnect between use of mnemonics and QWERTY keyboards
Wednesday, December 31st, 2008 Posted in Mobile Advertising, Reach, Shortcode Marketing | No Comments »
Marketers should be cognizant of the rise of the QWERTY keyboard found on both Smart and Feature phones as the keyboard's layout negates the practice of using only word-based mnemonics ... Read more..Macy’s Parade Featured Bluetooth Marketing Campaign – iPhone users included?!!
Monday, December 1st, 2008 Posted in Bluetooth Marketing, Reach | 1 Comment »
The 82nd Annual Macy's Thanksgiving parade held in the streets of New York City this past Thursday featured a novel execution of a Bluetooth mobile marketing campaign. NYC-based ACE ... Read more..