Archive for November, 2008

T-Mobile announces marketing program changes. Marketers quietly rejoice.

Wednesday, November 19th, 2008 Posted in MMA/Carrier Compliance, Shortcode Marketing | No Comments »

T-Mobile contacted its messaging Aggregator partners earlier this week to announce the following changes to their off-deck messaging campaign requirements: 1. TMO used to require the phrase, “Other Charges May Apply” ... Read more..

App stores galore! Marketers to take on additional complexities and costs.

Tuesday, November 4th, 2008 Posted in Handsets, Mobile Application Technologies, Mobile Content | 1 Comment »

Last month, RIM announced that it would be launching its own versions of online and on-device application storefronts for its Blackberry devices.  Dubbed the “Blackberry Application Storefront,” the online store ... Read more..