Archive for October, 2008

The Verizon Wireless 3-cents backlash – Questions remain

Friday, October 10th, 2008 Posted in MMA/Carrier Compliance, Shortcode Marketing | 1 Comment »

So now that pretty much everyone in the Mobile industry has heard that Verizon Wireless (VZW) has told its U.S. messaging Aggregators that starting November 1st 2008, they will be ... Read more..

Adding context to SMS usage in the U.S. – from a Mobile Marketer’s viewpoint

Friday, October 3rd, 2008 Posted in Reach, SMS, Shortcode Marketing | No Comments »

Nielsen Mobile has garnered quite a bit of press - including mainstream coverage - of their recent survey results regarding the amount of text messages an average wireless subscriber ... Read more..