Archive for September, 2008

Samsung to embed 2D barcode reader on handsets – Marketers rejoice!

Thursday, September 25th, 2008 Posted in 2D Codes - Camera Applications, Reach | No Comments »

Mobile 2D code company, Scanbuy, announced yesterday that they reached an agreement with handset OEM Samsung to have their 2D code reader application pre-installed on Samsung's cameraphones in select geo-markets. ... Read more..

Spoke to soon. Mobile reaches Rockers via Bluetooth program

Monday, September 22nd, 2008 Posted in Bluetooth Marketing, Reach | No Comments »

My previous post on the sharing of mobile campaign metrics - or the lack thereof - was warmly greeted by this news from Ace Marketing & Promotions. FROM MarketWire... Ace ... Read more..

Sharing Mobile Campaign Results.. or lack thereof

Saturday, September 20th, 2008 Posted in 2D Codes - Camera Applications, Mobile TV, Reach | 2 Comments »

RCR Wireless' Colin Gibbs had a nice article related to the recent Olympics and related consumer use of Mobile Video. The article noted that neither AT&T nor ... Read more..

Uh-Oh! U.S. Senate antitrust panel investigating rise in text messaging rates

Wednesday, September 10th, 2008 Posted in MMA/Carrier Compliance, SMS, Shortcode Marketing | 3 Comments »

According to an article on REUTERS, Senator Herb Kohl, the chair of the U.S. Senate's antitrust sub-committee, sent a letter to the "Big" four U.S. mobile phone companies (ATT, Sprint, ... Read more..