Archive for August, 2008
Virgin Mobile USA hires off-deck mobile program audit firm – joins rest of the pack
Friday, August 29th, 2008 Posted in MMA/Carrier Compliance, Shortcode Marketing | 1 Comment »
Virgin Mobile USA recently communicated to its various mobile aggregators that they would begin auditing off-deck mobile marketing programs (i.e. shortcode-based programs). They will look to the audit shop, Wireless Media ... Read more..Mobile phones with projectors! Marketer’s dream?
Monday, August 25th, 2008 Posted in Mobile Advertising, Mobile Social Networking | 1 Comment »
There have been a couple of companies working on shrinking projector technology to embed into mobile phones for a couple of years now. I've seen a few prototypes from Texas ... Read more..Mobile SD cards may offer new opportunities for marketers
Thursday, August 21st, 2008 Posted in Mobile Advertising, Mobile Content, Reach, Uncategorized | 2 Comments »
Article from SFgate.com (and later blogged at Moconews.net) discussing the company SanDisk's proposed plan to possibly start offering their microSD products in retail outlets with pre-loaded content. SanDisk's Michael Romero, vice ... Read more..Mobile email to impact direct marketers?
Tuesday, August 19th, 2008 Posted in Mobile Advertising, Mobile Messaging Technologies, Reach | No Comments »
Cellular-News recently posted an overview of a new report from analyst firm Strategy Analytics regarding consumer spending on mobile messaging services. Mobile messaging includes SMS/MMS, mobile IM and mobile ... Read more..Polo Ralph Lauren to use QR code reader – marketers stay tuned
Friday, August 15th, 2008 Posted in 2D Codes - Camera Applications, Mobile Advertising | 3 Comments »
Good article by the Mobile Marketer's Giselle Abramovich on the recent announcement from Polo Ralph Lauren that they would begin utilizing a 2D barcode reader (Quick Response- QR- code ... Read more..Free-to-End-User (FTEU) Mobile Messaging Programs – why the delay?
Wednesday, August 6th, 2008 Posted in MMA/Carrier Compliance, Mobile Advertising, SMS, Shortcode Marketing | 2 Comments »
The Mobile Marketing Association's (MMA) recent update to their U.S.-focused Consumer Best Practices document (SEE HERE) has added additional language pertaining to Free-to-End-User (FTEU) messaging programs. These are essentially ... Read more..