Archive for June, 2008
Top U.S. Carriers to take a position on text-based advertising.
Thursday, June 26th, 2008 Posted in Mobile Advertising, SMS, Shortcode Marketing | No Comments »
At least 2 out of the Big 4 U.S. Carriers have informed their wireless Aggregators that they are in the midst of establishing their SMS advertising policies -no additional details ... Read more..Reflections on the 2008 Mobile Marketing Forum in NYC
Tuesday, June 17th, 2008 Posted in Mobile Advertising, Reach, Shortcode Marketing, Uncategorized | No Comments »
The 2008 Mobile Marketing Forum wrapped up last week in New York City… below are some of my impressions from the 2-day event. DEJA VU: I swear at times I ... Read more..Keyword “piggybacking” coming to Mobile Channel?
Thursday, June 5th, 2008 Posted in Mobile Advertising, Shortcode Marketing | 2 Comments »
The Wall Street Journal featured a story on June 3rd regarding the practice of (online search) keyword "piggybacking" in which one brand uses another brand's (usually a more recognizable brand) ... Read more..