Archive for May, 2008
MMA to host Mobile Marketing Forum in NYC
Thursday, May 29th, 2008 Posted in MMA/Carrier Compliance, Reach, Shortcode Marketing | No Comments »
The Mobile Marketing Association (MMA) is once again hosting the Mobile Marketing Forum in New York City June 10-11th at the Marriott Marquis hotel located in the heart of Times ... Read more..When will Bluetooth marketing emerge in the U.S.?
Thursday, May 22nd, 2008 Posted in Bluetooth Marketing, Handsets | 2 Comments »
The NPD Group garnered a bit of press (as usual) with its announcement of its Q1 Mobile Handset sales report. While handset sales were down 22% for the same period ... Read more..Some agencies begin to embrace the Mobile Channel
Friday, May 16th, 2008 Posted in Mobile Advertising, Uncategorized | No Comments »
While various Mobile industry reports and surveys have highlighted the reluctance of many advertisers to commit major dollars to running Mobile Campaigns, there are some notable traditional and digital advertising ... Read more..The FTC to keep an eye on Mobile Marketing – marketers take notice
Tuesday, May 13th, 2008 Posted in MMA/Carrier Compliance, Shortcode Marketing, Uncategorized | No Comments »
After receiving a couple of complaint filings from a pair of consumer advocacy groups (The Center for Digital Democracy and the U.S. Public Interest Research Group ) The FTC pulled together ... Read more..Research begins to provide insight to Mobile’s role across various mediums.
Monday, May 5th, 2008 Posted in Reach, Uncategorized, WAP/xHTML | No Comments »
The Nielsen Company recently announced survey results that showed that Mobile Internet sites provided on average a 13% audience lift to existing PC-based web audiences. Lift was even higher for some catergories such ... Read more..