Archive for April, 2008

Apple has sold 5.4 million iPhones. Nevertheless the handset still has mobile marketing limitations

Tuesday, April 29th, 2008 Posted in Handsets, MMS, Ringtones, User Generated Content | 4 Comments »

On Wednesday April 23rd APPLE Inc. announced that it beat its earnings estimate and has sold 5.4 million iPhones (worldwide) since launching the breakthrough device last June. When you take into ... Read more..

MMS Marketing Campaigns - coming soon! (at least more MMS MO-campaigns are)

Friday, April 25th, 2008 Posted in 2D Codes - Camera Applications, MMS, Mobile Advertising, Shortcode Marketing, User Generated Content | 1 Comment »

Remember when Verizon Wireless announced last July that they were the first (Tier 1) U.S. Carrier to launch an off-deck MMS MO marketing program (i.e. user takes picture with phone ... Read more..

Burger King launches mobile game - tactically the right move?

Wednesday, April 23rd, 2008 Posted in J2ME, Mobile Advertising, Mobile Games, Shortcode Marketing | 1 Comment »

This past Monday, Burger King (NYSE: BKC) announced their new multi-level mobile game named BK CITY. The company's press release states the game, which was developed by mobile game developer ... Read more..

Mobile Marketing vendors and Ad Agencies deserve each other

Monday, April 21st, 2008 Posted in MMA/Carrier Compliance, Mobile Advertising | No Comments »

During the past year, various mobile marketing surveys have highlighted the various hurdles that Advertisers & Marketers face as they enter the Mobile arena for the first time. The ... Read more..

U.S. Carriers zero in on program compliance - add auditing firms

Friday, April 18th, 2008 Posted in MMA/Carrier Compliance | No Comments »

Each of the Tier 1 U.S. wireless Carriers have aligned themselves with a 3rd-party mobile program auditing firm to assist in the pre & post-launch review of primarily off-deck mobile ... Read more..

Idle Screen Advertising -

Thursday, April 17th, 2008 Posted in Idle Screen Technology, Mobile Advertising, Reach | No Comments »

Be sure to catch the post at MobiAD News regarding a recent mobile study conducted by European Operator - Orange U.K. The study focused on Consumer consumption of Mobile media ... Read more..

CTIA Review - LBS & Mobile Marketing

Tuesday, April 8th, 2008 Posted in CTIA, Location Based Services (LBS), Mobile Advertising | 1 Comment »

Whew! Recently returned from sunny Las Vegas ... lots to discuss, but I figured I would start out with LBS (location based services) since I seemed to stumble on a ... Read more..

Spring CTIA Kick-off!

Tuesday, April 1st, 2008 Posted in CTIA | No Comments »

Ok, finally... here we go with this Blogging thing :-) What better way to kick things off than to start posting with insight from the largest Wireless trade show ... Read more..