Comments on: App stores galore! Marketers to take on additional complexities and costs. http://insidemobilemarketing.com/archives/65#utm_source=rss&utm_medium=rss&utm_campaign=app-stores-galore-marketers-to-take-on-additional-complexities-and-costs Commentary on tactics, trends and technology in Mobile Marketing Thu, 04 Dec 2008 22:42:04 -0700 http://wordpress.org/?v=2.8.4 hourly 1 By: The Insider http://insidemobilemarketing.com/archives/65/comment-page-1#comment-62 The Insider Tue, 11 Nov 2008 14:13:27 +0000 http://insidemobilemarketing.com/?p=65#comment-62 Article in the NYTIMES yesterday regarding ADOBE's efforts to create a cross-platform using their AIR solution. BEST QUOTE - "The mobile space is a fragmented one,” said Kevin Lynch, Adobe’s chief technical officer. “Of all the technologies on mobile phones, none of them has more than a 50 percent reach. As a developer, you have to implement your content about 400 times right now. That is a complete mess." http://bits.blogs.nytimes.com/2008/11/10/coming-next-mobile-application-stores-for-the-masses/ Article in the NYTIMES yesterday regarding ADOBE’s efforts to create a cross-platform using their AIR solution.

BEST QUOTE –
“The mobile space is a fragmented one,” said Kevin Lynch, Adobe’s chief technical officer. “Of all the technologies on mobile phones, none of them has more than a 50 percent reach. As a developer, you have to implement your content about 400 times right now. That is a complete mess.”

http://bits.blogs.nytimes.com/2008/11/10/coming-next-mobile-application-stores-for-the-masses/

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