Comments on: Sharing Mobile Campaign Results.. or lack thereof http://insidemobilemarketing.com/archives/59#utm_source=rss&utm_medium=rss&utm_campaign=sharing-mobile-campaign-results-or-lack-thereof Commentary on tactics, trends and technology in Mobile Marketing Tue, 18 Oct 2011 18:52:36 -0600 http://wordpress.org/?v=2.8.4 hourly 1 By: The Insider http://insidemobilemarketing.com/archives/59/comment-page-1#comment-53 The Insider Tue, 30 Sep 2008 18:49:57 +0000 http://insidemobilemarketing.com/?p=59#comment-53 News out of NBC regarding their Mobile success during the Olympics. FROM RCR Wireless News -------------------------------- NBC Universal deemed its coverage of the Beijing Olympics a “ringing success,” with its games-dedicated mobile Web site drawing more than 6.5 million unique visitors and 36 million page views, according to Omniture data. The broadcaster, which had described the event as “a billion-dollar research lab” for studying the consumption of new media, said it delivered 826,000 mobile video views and 300,000 text or multimedia-alert subscriptions during the 17-day games. LINK http://www.rcrwireless.com/article/20080930/WIRELESS/809309992/1078/newsletter31 News out of NBC regarding their Mobile success during the Olympics. FROM RCR Wireless News
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NBC Universal deemed its coverage of the Beijing Olympics a “ringing success,” with its games-dedicated mobile Web site drawing more than 6.5 million unique visitors and 36 million page views, according to Omniture data.

The broadcaster, which had described the event as “a billion-dollar research lab” for studying the consumption of new media, said it delivered 826,000 mobile video views and 300,000 text or multimedia-alert subscriptions during the 17-day games.

LINK
http://www.rcrwireless.com/article/20080930/WIRELESS/809309992/1078/newsletter31

]]> By: The Insider http://insidemobilemarketing.com/archives/59/comment-page-1#comment-52 The Insider Thu, 25 Sep 2008 20:30:59 +0000 http://insidemobilemarketing.com/?p=59#comment-52 Yet another example of tight-lipped brands regarding campaign results... http://www.mobilemarketer.com/cms/news/advertising/1781.html VISA's mobile internet banner campaign on Yahoo's landing page for the Olympics. ... "Yahoo Mobile’s audience response was positive demonstrated by an above average click-through rate, which Visa will not reveal. This campaign was all about brand building,” Mr. Katz said. “The goal was to have users interact with the brand." Yet another example of tight-lipped brands regarding campaign results…

http://www.mobilemarketer.com/cms/news/advertising/1781.html

VISA’s mobile internet banner campaign on Yahoo’s landing page for the Olympics. … “Yahoo Mobile’s audience response was positive demonstrated by an above average click-through rate, which Visa will not reveal.

This campaign was all about brand building,” Mr. Katz said. “The goal was to have users interact with the brand.”

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