Idle Screen Advertising -
Be sure to catch the post at MobiAD News regarding a recent mobile study conducted by European Operator - Orange U.K. The study focused on Consumer consumption of Mobile media and attitudes towards advertising on the mobile handset.
I found it interesting that survey takers welcomed Idle Screen Advertising over the other forms (i.e. banner ads, LBS, video sponsorship). Read portion of post here.
While Celltick is probably the best known Idle Screen vendor in Europe, here in the U.S. I would venture to say it would be (…..). Right. A specific vendor doesn’t necessarily come to mind right away because to my knowledge the U.S. hasn’t had a large Idle Screen trial at a Tier 1 Carrier other than the limited test conducted by then Cingular with the Motorola-backed Screen3 technology. If my memory serves me well, this late 2005 test was only available on a single mainstream handset (Motorola V557) and I don’t remember seeing any advertisements - only news and weather. ANYONE HAVE AN UPDATE ON THIS? 
OTHER DEVELOPMENTS: Mobile Posse has been conducting trial with Tier 2/3 Carrier REVOL WIRELESS (calling it Revol Perks)
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