Hello. My name is Brett Leary and I’m a Mobile Marketeer. I’ve been working within the mobile marketing space for over 4 years now. I recently joined the digital marketing giant DIGITAS via Publicis‘ mobile marketing agency Phonevalley. I’m tasked with leading the charge within the agency to embrace the Mobile Channel through education, evangelism and sound strategy execution.
Previously I was with one of the U.S.’s most successful mobile companies to date, VeriSign Inc. (formerly m-Qube). Working as an account and product manager, I had the good fortune to help some of the World’s largest brands launch their initial efforts in this new marketing channel.
That said, I’ve picked up a few tips and some valuable insight that I’d like to share with Marketers that are either new to the Mobile Channel or seasoned “veterans” like myself. This blog is intended to both spur discussion on the efficacy of Mobile as a marketing channel and perhaps more importantly remove some of the complexity that is inherent within the evolving Mobile Marketing Ecosystem.