Hello. My name is Brett Leary and I’m a Mobile Marketeer. I’ve been working within the mobile marketing space for nearly 4 years now at one of the U.S.’s most successful mobile companies to date, VeriSign Inc. (formerly m-Qube). Working as an account and product manager, I’ve had the good fortune to help some of the World’s largest brands launch their initial efforts in this new marketing channel.
That said, I’ve picked up a few tips and tricks that I’d like to share with Marketers that are either new to the Mobile Channel or seasoned “veterans” like myself. This blog is intended to both spur discussion on the efficacy of Mobile as a marketing channel and perhaps more importantly remove some of the complexity that is inherent within the evolving Mobile Marketing Ecosystem.